Message processing refers to the study of how individuals perceive and interpret messages in various forms of communication, such as written text, verbal speech, or multimedia content. Researchers in this area explore how people extract meaning from messages, how they process information, and how they make decisions based on the messages they receive. This research often involves topics such as cognitive psychology, language processing, attentional processing, and persuasion. By understanding how individuals process messages, researchers aim to improve communication strategies, create more effective messaging, and enhance overall communication outcomes.